OVERVIEW: PASSION AND ENTHUSIASM

We bring the key qualities of passion and enthusiasm to every client project

We believe there is no more vital ingredient to the expansion of a company than a passion for it’s products and enthusiasm for success.

We believe that the brand is the magic vehicle that can carry the president’s passion and enthusiasm into every area of the organization.

Accordingly, it is part of our client selection process to ensure that we are able to share the passion and enthusiasm for our client’s commitment to build the Ultimate Brand.

Our definition of a brand requires that the brand represent every facet of the company. If the brand is to represent the entire company (in a word—sell—the entire company), how is it possible for us to build the brand (sell the company) unless we share the passion and enthusiasm of the company’s best salesperson?

The group responsible for the brand becomes the president’s tool for expansion.

Total Immersion Is The Only Way

No creative team can design and produce a brand, which is truly representative of the strategy and belief system of the company, unless they have totally immersed themselves in every aspect of the company. This includes its history, its products, its customers, its services, its strengths, its weaknesses, its victories and its defeats—everything!

One of Silicon Valley’s most successful venture capitalists stated in Forbes Magazine, “Starting a company is like going to war. You can’t do anything else but be fully engaged. You have to be insanely, passionately, nothing-can-stop-me committed.”

In the same magazine, another commentator stated that the European domination of the luxury car market comes not as a result of competing on price, but from competing on “passion.” He states, “They love their work and they love their machines. Yes, they are business people, but before that, they are car people who know that people are willing to pay up for cars built by car lovers and sold by car lovers.”

It is the qualities of passion and enthusiasm that we look for in, and bring to, our clients.